BNP Paribas Polska
Social Media / Real-Time Marketing / Content Production / Use of Influencers
Since April 2019 we are responsible for BNP Paribas Bank Polska social media presence on Facebook, Instagram and LinkedIn. We started our work from content production on set of rebranding campaign "Ty jesteś zmianą" made by Publicis Poland. During the ATL shoot we shoot social media formats with same actors and locations as in TVC. More than 40 assets was released during the campaign.
New Look of Instagram
Real Time Marketing
Our main goal for BNP Paribas Polska social media feeds is to create a culture-relevant brand. That's why we use RTM approach to show BNP's point of view on cultural moments, such as premiere of GoT, Stranger Things or Royal Baby birth. Our strategy paid off: with record-breaking results in finance sector and highest growing bank profile on social media. (according to SoTrender reports).
BGŻ BNP Paribas rebranded to BNP Paribas on April Fool's Day.
Stranger Things S03 premiere day.
Game of Thrones last season premiere day.
Lion King premiere day.
Special asset for the birth of the Royal Baby - uploaded on the very same day he was given his name, Archie.
La Casa Del Papel S03 premiere day.
When the world started talking about a plastic bottle in one of the GoT episodes we stepped into the conversation with a CSR message.
XOXO WiFi promo with "hide the pain Harold".
When Facebook broke down and images were not visible to users, we stepped in.