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LIPTON ICE TEA
"LOVE MORE INTENSE"
360 CAMPAIGN
IDEA:
"Regular" love situations can turn into more intense experiences thanks to Durex Intense.

IDEA:
We decided to solve this problem in Lipton's style. Just before the holidays, we flooded job portals with unusual positions, such as Bass Rumble Tester
in Budapest, Pool Temperature Analyst in Tenerife, Bike Path Reviewer in Amsterdam, etc. On each of these positions, young people could earn PLN 4,200 cash, and the only requirement was a good knowledge of rest standards.
MAIN VIDEO 15"

CAMPAIGN SUMMARY

EXAMPLE JOB OFFERS


CONTENT FROM INFLUENCERS
CREDITS
Client: Lipton Ice Tea, Pepsico
Campaign Idea: Feeders Agency
Brand Ambassador: Czvnik
Public Relations: MSL Poland
Media: Zenith Poland
WWW, activation: Ewesa
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