Imagination Day 9
Communication Strategy / Social Media / OOH / Podcast
Sometimes history comes a full circle. Our Co-Founder Kuba Sagan gave a speech about how to fill more entertainment into advertising during the Imagination Day 8 conference and surprisingly (at least for most people at the audience) he launched Feeders Agency. Year after Feeders became Imagination Day's leading agency, responsible for the communication strategy, handling social media feeds and creating non-standard ideas to promote 9th edition of this biggest and most inspiring marketing conference in Poland.
Key Visuals co-created with Ars Thanea
Imagination Day's 9th edition needed a fresh approach to its communication. For years conference communication was based on photos and names of the speakers, which didn't say much to potential ticket buyers (marketing departments,
ad agencies, media houses etc.). Our goal was to bring speakers closer to the audience by showing projects and campaigns made by them - as in most cases these projects are more recognizable, than speakers themselves. Another thing was to feed the feed with motion design.
Campaigns behind the names
Imagination Day 9
Storytel was the main sponsor of Imagination Day 9. As a platform for audio stories (audio books, podcasts, original audio series etc.) they wanted to connect their brand with conference and creativity as naturally, as possible. First thing we did together was podcast series called Imagination Roars. The whole concept was based on Interviews with the most creative people form different areas of the marketing industry, lead by Maciej Sawicki, who was also the host of IDay9.
Lion's share of story
How to combine Storytel and Imagination Day on one wall? By creating a link between Cannes lion and lions known from popular book titles (that can be heard on Storytel). Mural was painted in the Warsaw City Centre, 300m away from the conference. For full month its goal was to promote IDay9 and Storytel by giving people artistic value instead of just direct advertising.
SOLD OUT Conference
800 tickets sold days before the start. Take a look at photos from Imagination Day 9 - especially at our cake baked
to celebrate the 1st Birthday of Feeders Agency :)
Client: Stowarzyszenie Agencji Reklamowych SAR
Brand: Imagination Day 9: conference and Cannes Lions showcase
Communiation Strategy & Idea: Feeders Agency
Lion and KV Render: Ars Thanea
Mural Production: Good Looking Studio
Illustrators: Kamil Lach, Michał Loba, Kasia Zawadzka, Dorota Liwacz, Joanna Wojnikło
Imagination Day Coordinators: Kornelia Mielczarek, Matylda Kirstein
Find out more: www.imaginationday.pl