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Knock knock, CHO NA… we write together in Ż

DOOH + ACTIVATION

CONTEXT:

We have made the biggest turn in Ż communication in years by changing the iconic "I want Ż"
on "Cho na Ż". All this to get Poles out of their homes, encourage them to go out and spend time with people in Ż. But just talking about the claim is not enough for consumers to feel the sociable nature of the brand…

IDEA:
S we created an interactive mural, with which users could invite their friends to various places. The installation contained 2 fields to fill in - the first with a place for the name, and the second for where we want to invite the person. This is how an interactive invitation was created, e.g. - KNOCK, KNOCK - Jacek, CHO NA - Piwko . What's more, everyone who created an invitation on the mural also received a gif, which they could send to a friend or publish on social media.