CAMPAIGN:

In Pepsi Space, we gave away all the media spaces where standard Pepsi ads would normally be. From banners, posts and videos in social media, audio and video ads, OOH and DOOH, to impressive murals in the spaces of the largest cities. In 4 months of the campaign, in Poland alone, we gave away as many as 276 advertising spaces worth almost PLN 3 million, which instead of promoting the product, promoted the youth. We gave them a canvas on which they could express what they really wanted. The idea caught on. And not only in Poland, which is why Pepsi Space managed to expand to 5 markets in CEE.