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SLOW-HOP
"POLISH HOSPITALITY"

A special offer for a state of emergency

E-COMMERCE / CSR

IDEA :

Polska Gościna is a virtual home offered by the Slowhop service. On the home's website, you can buy virtual accommodation, and each reservation turns into real help for people in the refugee crisis.
on the Polish-Belarusian border. All proceeds from Polska Gościna go to the account of the Homo Faber association, which has been helping migrants and local communities on the eastern border for months.

MECHANICS:
The idea is to hack the accommodation offers function, well known from the Slowhop website.
After entering the Polish Hospitality website, sections such as “Where will I sleep?”, “What will I eat?”, “What for the children?” - this time instead of idyllic views or Pinterest photos, they show the brutal reality on the Polish-Belarusian border. The photos were taken by Karol Grygoruk, who has been documenting events on the border for some time.

100% of the funds from every booking made at Polska Gościna go to the Homo Faber account.

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AWARDS:
KTR 2022 🥈 in the category Online / Use of online
KTR 2022 🥉 in the Online / Web Campaigns category
Innovation 2022 🥉 in the category Against Limitations / Commercial Activities

MIXX Awards 2022 🥈 in the E-commerce category

CREDITS

Client: Slowhop

Creative Idea: Feeders Agency
Photo:   Karol Grygoruk
Actions on the Border:   Homo Faber

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