BACKSTORY:

Another billboard campaign by the “Our Children” Foundation flooded Polish cities and once again caused a media storm. This time, it was about the decline in fertility and the slogan "Where are THESE children?" Internet users started looking for THESE children that the billboards asked about, and some managed to find them.

IDEA:
The billboards of Pomagam.pl service answer the question "Where are THESE children?" with "I am HERE". They present three little warriors who struggle with the disease every day. Emilka and Bartuś suffer from SMA, or spinal muscular atrophy. For years, they have been raising money on the crowdfunding website
including daily rehabilitation and specialist equipment. Zuzia, on the other hand, is a premature baby
and is struggling with a rare respiratory disease. He needs funds for diagnostics
and treatment in the USA.

Pomagam.pl billboards were hung directly next to the billboards of the "Our Children" Foundation.